Improving competitive ability of the national economy is probably the foremost issue in the minds of Korean industry leaders as they do battle in world market. Korean economy has recently been claimed to loose its dominance in competition over other countries in its existing overseas markets.
In coping with this problem, most of policy makers from government and economists have still believed that the competitive forces of the economy is mostly dependent on the success of allocating national resources such as energy, raw materials, manpower and infra-structure and the effectiveness of government policy implementing the financial subsidies, tax exemptions and other favorable devices for the export-related industrial sectors and companies. ... (이하 생략)

Korean economy has shown a somewhat enviable preformances in the last two decades, not only in the quantity of economic scales but also int he quality of economic system. Given the poor natural resources and the poor domestic capital stocks at the beginning, she has accomplished the incessant, high economic growth, in pursuit of export-driving economic development policy well harmonized with significant inflow of foreign capitals. Among many other semi-industrialized countries recently successful in their economic growth from the comparative advantages of the efficient labor utilizations and the economy of scale in the international trades, Korea now is to take the second take-off with new development strategy of more sophiscated industrial structure adjustments. But there are various socio-economic obstacles to be overcomed onto the way to realize her more advanced economic system, such as worldwidely prolonged depression, another possible oil-shocks, various socioeconomic difficulties expected in the transitional period of industrial structure adjustments, and the balance of payments appeared to be aggrevated slowly. ... (이하 생략)

Korean export was based on the outwardlooking development strategy and its volume has been rapidly increased, these trend is caused by the virtue of Economic Development Plan commenced from 1962. Up to the end of 1950's exporting items were limitted to the goods of the first industry and also its amount was insignificant, but it had been epochally increased during the periods of 1960's and 1970's. That is to say, in 1964, Korean exported the amount of 120 million in US Dallar. It has been gradually increasing as years go by, in 1981 did export amount reach to 20.8 billion in US Dollar. These increase of export amount may show that our economy has been mainly initiated by export increased rapidly. ... (이하 생략)

It is generally known that small businesses might be able to play an important role for economic development, yet, little attention has been given to study them systematically. This paper is an attempt to find an effective means of improving marketing strategies of local small businesses through empirical case study. The small businesses, which are located in Junbuk Province, south-west part of the country, are taken as cases for this study.
As the result of the study the following problems have been uncovered and identified as critical in improving marketing strategies of the small businesses in the area. ... (이하 생략)

The urgent problems confronted to the small businesses are the conversion from the quantitative growth to the qulitative growth, which can be achieved mainly by the enhancement of technological capability. But the present technological level of the small businesses is inferior in strength relatively or absolutely to the large businesses, and therefore it is easy for the large businesses to enter and dominate the markets established by the small businesses, and also it is unlikely that the small businesses can participate in competition in the international market. ... (이하 생략)