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Business Incubating Program in Silicon Valley : the Case of City of San Jose
  • - Park Sangmoon (Kangwon National University)
[Abstract]
This study investigates the business incubating program operated by the City of the San Jose, a heart city of Silicon Valley. Previous research on business incubators and incubating programs has paid much attention on the characteristics of tenants new ventures, those of business incubators, and diverse relationships between business incubator¡¯ services and its tenant companies. There are few studies on motivations, governance structure and performances of business incubating programs operated by regional governments. Based on business incubating program of the City of San Jose, this paper traces motivations, development processes, governance structure, overall performances including recent restructuring of business incubating programs. This study focuses on business incubating program objectives, different roles among key stake-holders and budget issues on incubating program. The results suggest policy implications on business incubating programs in Korea.
Business Models for Social Enterprises
  • - Rha JuneYoung (The Catholic University of Korea)
[Abstract]
A business model describes the architecture of how to do a business : how a business proposes, creates and delivers particular value to customers and makes customers pay for the value. Similar to for-profit business, a social enterprise should employ an attractive business model to enhance its chances of success. This paper proposes a general framework on business models for social enterprises. This framework captures the previous idea about for-profit business models and reflects the distinctive characteristics of social enterprises. The dimensions of this framework are composed of value proposition, value creation, and value capture, which represent the value generation flow of a business. Based on this framework, case studies were conducted to confirm the validity of the framework and to explore the common themes of successful business models. This paper provides theoretical insights into future research on key success factors of social enterprises and also the framework will be a useful tool for social entrepreneurs to analyze and restore their current business models.
Market Orientation and Franchise Conflict
  • - Park Kyoungwon (Soongsil University)
  • - Choi Inhyok (Chung-Ang University)
  • - Park Juyoung (Soongsil University)
[Abstract]
This study attempted to investigate comprehensively the impact of market orientation on satisfaction, long-term orientation and conflict in the domestic representative IT company franchise channel system.
To attain the objectives, it reviews literatures concerning the relationship between suppliers and retailers, particularly with regard to such as market orientation and long- term orientation. The market orientation consists of 3 constructs : customer orientation, competitor orientation, and inter-functional coordination.
Data collected from 147 sales franchise store owners supported major hypothesis that were imposed in accordance with the results.
The following conclusions were made; the market orientation of headquarters perceived on the franchisees is very important to establish satisfaction. And the satisfaction influence the franchisees to have long-term orientation. In addition, the satisfaction of franchisees reduces the conflict between the headquarters and franchisees.
The significance of this study is that market orientation may help to establish the sound relationship between the headquarters and the franchisees as a component for satisfaction and mutual development.
Characteristics of Network and Performance of Technology Based Start-ups
  • - Choi Jongyeol (Pusan National University)
[Abstract]
Many studies have asserted the characteristics of network that have influenced the firm¡¯s performance. However, previous studies have not appreciated the growth stages and industry in technological start-ups. The purpose of this study is to investigate the characteristics of network that have a strong influence on performance of technological start-ups.
Empirical data was collected from 478 firms of business incubators (BIs) in Korea. The questionnaire was composed for the CEO of the technology based start-up companies at BIs. Data was analyzed to test hypotheses of influencing effects by the regression analysis.
Results are summarized as follows : First, the frequency and the reliability of network had statistically significant influence on performance. But the size of network had not significant influence. Second, positive correlation was founded between the growth-stage and characteristics of network and same result was drawn between the industry and characteristics of network, too.
In conclusion, network is the important resource for firm¡¯s performance, especially in the technology-based start-ups. Some characteristics are significantly different by growth-stage and industry. So the technological start-ups must have more efforts for the frequency and the reliability of network than the size.
An Study on the Brand Awareness Establishment of Korean Entrepreneurial Firms
  • - Bahn Sungsik (Jinju National University)
  • - Kim Sangpyo (Jinju National University)
  • - Kim Sangdeok (Kyungnam University)
[Abstract]
According to results of Global Entrepreneurship Monitor(GEM) 2008, The business termination rate of Korean entrepreneurial firms was considerably higher than developed countries. The report presented the reasons for that was low brand awareness of Korean entrepreneurial firms.
Thus establishing brand awareness of entrepreneurial firms is the most efficient and effective method of building brand power of them. However there are little studies dealing with brand awareness establishment of entrepreneurial firms.
This study try to ease the lack of studies. Through dyadic phenomenological depth interview with 10 chief utive officers of entrepreneurial firms and 10 buyers of customer firms, this study draws conclusions about brand awareness establishment and suggests 6 measures to support Korean entrepreneurial firms.
Speed of Internationalization, Knowledge Acquisition and Performance of Knowledge-Intensive SME
  • - Lee EungSok (Silla University)
[Abstract]
This paper studies the relationship between the internationalization of high-tech small- and medium-sized firm(SMS) and acquisition of knowledge from foreign customers end effects of the knowledge acquisition on the performance.
Knowledge-based theory indicated that firms can use internationalization as a strategy to access or build up resources. Such a strategy may be of particular interest or even necessary for firms that lack specific resources.
Adopting a knowledge-based view of the firm has proved to be a useful way to theoretically explain the internationalization process of the high-tech SME. Building on the knowledge-based theories, this study propose that Increased speed of internationalization facilitates knowledge acquisition from foreign customers and also knowledge acquisition from foreign customers strengthen SME performance.
The test results indicated that the speeds of internationalization is indeed associated with greater knowledge acquisition. Knowledge acquisition is, in turn, positively associated with performance of SME.
An Empirical Study on Causal Relationship between Firm Specific Characteristics and the Quality of the Internet Investor Relations
  • - Hahm Chunsoo (Graduate School of Venture)
  • - Yang Dongwoo (Hoseo University)
[Abstract]
This paper investigates the causal relationship between firm specific characteristics and the quality of the Internet Investor Relations. The dependant variables which indicate the quality of Internet IR were developed by this research and the 6 explanatory variables which explain the firm specific characteristics were adopted from the prior researches. The quality of the Internet IR was evaluated using two primary dimensions: Content and Presentation. Based on the recommendation of ¡°The Jenkins Report, AICPA, 1994¡±, content was evaluated whether information on (1) financial and non-financial, (2) management discussion and analysis, (3) forward-looking, (4) managements and shareholders and (5) corporate background were provided via the IR site. Presentation was evaluated how these information were presented and which technological options were used to make the IR site user friendly based on the FASB(2000)¡¯ recommendation: site accessibility, web page functionality and design and hypertext and navigation design strategies. The results indicated that only the firm size measured by market value had positive significant relation with the quality of the Internet IR while other variables, minority shareholder ownership, R&D investment, ROE, CAGR of sales and debt to equity ratio, had no significant relations for the KOSPI listed companies in Pearson's correlations analysis as well as multi-variate regression analysis. On the other hand, the relation between firm specific characteristics and the quality of the Internet IR could not verify due to the equation of regression was not established for KOSDAQ listed companies. The result of analysis indicate that the quality of the Internet IR of Korean listed companies is low and also imply that Korean listed companies should improve their quality of the Internet IR in order to reduce information asymmetry between companies and investors, thereby lowering cost of capital of the firm while enhancing effective functioning of financial market.