[Abstract]
The purpose of this study were to investigate entrepreneurial framework conditions based upon social, culture, political context and to analyze how entrepreneurial framework conditions effect on entrepreneurial opportunities and entrepreneurial capacity that influence the prevalence of entrepreneurial activity in fashion․distribution industry.
The results of this study were as follows:
For entrepreneurial framework conditions, the important factors in a descending order were government assistance, financial support, government policies, access to physical infrastructure, education & training, commercial & legal infrastructure, and internal market openness. For entrepreneurial opportunities, the important factors in a descending order were individual reaction of opportunity, intellectual property, protection of right, utilization of opportunity, and social reputation.
There were significant differences that entrepreneurial framework conditions such as government assistance, financial support, commercial & legal infrastructure, and internal market openness influenced on entrepreneurial opportunities.
CEOs who had leadership and challenging, progressive, and adventurous propensity showed positive attitude on getting entrepreneurial opportunities, and rapid growth of business with their intellectual property and protection of right.