[Abstract]
In the past, it was once argued that organizational slack was regarded as waste of resources because sharing resources promptly with business partners through strategic alliance, outsourcing, SCM (Supply Chain Management) and JIT (Just In Time) was considered more beneficial than keeping resources in their own companies at that time. But business circumstances changed a lot and rapidly. After the recent economic crisis in advanced countries such as U.S.A, Europe, and Japan has lasted for a long time, the issue of organizational slack has become a big issue and seen more useful, in some cases indispensable and necessary for innovation. And especially the SMEs (Small and Medium Enterprises) should be more nimble and flexible in decision-making than the large enterprises, but they are also faced with liabilities of newness and smallness. So corporate reputation can be used by one of the new alternatives to overcome that kind of difficulties.
Accordingly, this empirical research model was designed to analyze the effects of SMEs' organizational slack on innovation focused on the moderating effect of corporate reputation. For this purpose, questionnaire surveys were administered to target SMEs in Yeongnam region including Daegu, Gyeongpbuk, Busan and Gyeongnam, and the empirical analysis was finally done with the surveys of effective 250 SMEs.
After in-depth analysis of correlation, validity, reliability and regression analysis using SPSS 21.0 and AMOS 16.0, we could successfully find two meaningful findings for SMEs.
First, SMEs¡¯ unabsorbed slack had positive direct effects on all three types of innovation such as product innovation, process innovation and managerial innovation. On the other hand, SMEs¡¯ absorbed slack didn't affect any kinds of innovation. So these results imply that unabsorbed slack can be linked to the innovation by strategic management in the field and can be used by resources for innovation.
Second, corporate reputation had moderating effect on the relationships between unabsorbed slack and managerial innovation. On the other hand, it didn't have any moderating effect on the relationships between absorbed slack and any kind of innovation. So these results imply that corporate reputation is a resource for SMEs to be innovation enterprises.
In conclusion, this empirical research contributes to both theories and practices in SMEs because we could find that organizational slack, specially unabsorbed slack, is not waste but rather could be important resources for innovation. Also special management of corporate reputation is necessary for SMEs.
But this research has also the limitation of generalization. As this research was analyzed by limited number and region of samples, more numbers and other regions and even other countries of samples are recommended in the future.