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A Study on the Effect of Supplier Characteristics on Long-Term Orientation in Consuming Household Goods Industry
  • - Ki-Wook Song (Konkuk University)
  • - Seung-Bae Lee (Sangmyung University)
  • - Wang-Jin Yoo (Konkuk University)
[Abstract]
Many prior studies have suggested that long-term business relations between buyer and supplier are a critical factor on the successful supply chain management.
The purpose of this study is to draw the supplier characteristics factors that affect on long-Term orientation and to find out the recognition differences within two groups, comparing supplier group and buyer group in consuming household goods industry with time sequential aspect. To verify the hypotheses, We confirm statistical significance of the model with empirical investigation on 94 pairs of supplier group and buyer group in the targeted industry. The results of this study are as follows Firstly, there are different perspectives about ion factors, relationship factors and long-term orientation factors between two groups of supplier and buyer. Secondly, relationship factors affect to long-term orientation factors more strongly than supplier ion factors. Thirdly, organization culture and strategic fitness of relationship factors have high relations with belief and adaptation of long-term orientation factors.
In conclusion, It is summarized that company should consider relations characteristics to increase SCM performance as well as supplier ion factors that has been normally recognized, and company should develop the supply chain management strategy based on the recognition differences between two parties.
Unfair Trade Regulation in Movie Industry: Focusing on the Possibility of Structural Regulation on Vertical Integration
  • - Young-Dae Lee (Suho Legal Group)
  • - Gyoung-Gyu Choi (Dongguk University)
[Abstract]
The film industry is usually divided into the production industry, distribution industry and the cinema industry. In Korean film industry, vertical integration of the film industry has recently become a noticeable trend. In addition, Korean cinema industry and the Korean distribution industry are currently oligopolistic, with 3 or 4 companies dominating the market. As a result of vertical integration in such oligopolistic market, unfair trade practice is common in the film industry.
There are 3 ways of regulating such unfair trade practices. First is the traditional Fair Trade Law. Second mode of regulation comes through laws regarding protection of small and medium sized firms. Finally, the Movie and Video Industry Promotion Law also offers protection for film companies. Considering the fact that current Fair Trade Act is mainly limited to behavioral regulation, there needs to be an understanding of industrial regulation mechanism that connects structural regulation wih administrative remedies, such as business limitation by Small and Medium Size Business Law, or suspension of business or license cancellation.
The Information Quality and Process Improvement by Information Technology Investment of the SME
  • - Byungho Jung (Hankuk University of Foreign Studies)
  • - Byungcho Kim (Hankuk University of Foreign Studies)
[Abstract]
The purpose of this study is to empirically examine the performance of IT investment in order to enhance competitiveness of small and medium-sized corporations. This study focuses on analysis of the difference of IT investment performance according to the size of the firm and suggests policies to remove investment risks through analyzing priorities concerning IT investment risks.
According to the study, there are differences in IT investment, information qualities, improvement of process and the important factors of investment depending on firm-size. On the other hand, additional analysis also reveals that the cost of IT Investment and CEO's understanding of IT investment are important. these points are very important factors of investment for raising productivity. We expect that this study can emphasize on policies to reduce the gap of productivity of small and medium-sized corporation through the resource-dependency theory and middle-class theory.
A Study on the Sustainable Growth and Innovation of EXR Corporations: An Exploratory Case Study
  • - Sang-Jib Kwon (JoongBu University)
  • - Kil-Young Cha (KAIST)
  • - Hyun-Joon Chang (KAIST)
[Abstract]
The main objective of this study is to investigate the determinants of sustainable growth and innovation of EXR corporations. Our focus is to on how EXR group may increase the possibility of sustainable growth, emphasizing the entrepreneurial mindset, open innovation, customer relationship management, and corporate social responsibility. This study proposes key role of the success factors(entrepreneur¡¯s opportunity realization, open innovation strategy, customer relationship management, and corporate social responsibility) in the innovation process of EXR corporations.
The relationships among key success factors are theoretically constructed and proved based on extensive literature review. A case study shows how key success factor variables are functioning in real growth situation.
The major key findings are as follows. First, results of case study revealed that entrepreneurial intent had a close relationship with business opportunity. Second, firm's open innovation strategy based on core competencies acquisition can enhance between brand extension and performance. Third, customer relationship management and corporate social responsibility activities have positive influences the credibility of the company and brand.
Overall, this study extends the current research area on key critical roles in the innovation process by exploring these importances in fashion industry firm to a newly emerging business context.
The Impact of Role Model Exposure on Entrepreneurial Intention: Focusing on the Mediating Effect of Entrepreneurial Attitude, Subjective Norm, and Self-efficacy
  • - Ju Hyeong Jin (Hanyang University)
  • - Byung-Jin Park (Hanyang University)
[Abstract]
The purpose of this research was to investigate what factors can promote the Korea's young people to be self-employed through business start-up. On basis of a literature review, we designed an empirical research model to examine the mechanism how the role model exposure influences on entrepreneurial intention. This study categorized the role model exposure into two variables: family role model exposure and peer role model exposure. Further, Ajzen's (1991) Theory of Planned Behavior (TPB) model was used to verify the mediating role of psychological factors that fill the gap between role model exposure and entrepreneurial intention.
To test the hypotheses, a survey was conducted to target 20~39 ages people in Korea and the empirical analysis was finally done with the surveys of effective 605 Korean young people. We employed SPSS 21.0 and AMOS 21.0 for validity, reliability, confirmatory factor analysis, and structural model analysis.
The results revealed that family role model exposure and peer role model exposure gave a positive effect to psychological variables (entrepreneurial attitude, subjective norm and entrepreneurial self-efficacy) of Ajzen¡¯s TPB model. And those psychological variables gave a positive effect to entrepreneurial intention. Meanwhile, while the direct impact of peer role model exposure had a positive impact on entrepreneurial intent, the direct impact of family role model exposure on entrepreneurial intent was not significant. That is, the TPB's psychological variables played a full mediation role between family role model exposure and entrepreneurial intention. The results implicates that psychological factors as well as environmental factors have to be considered to develop standards and systems to cultivate talented potential entrepreneurs.
This study advanced our understanding of the mechanisms linking role model exposure and entrepreneurial intention by focusing on the mediating roles of psychological factors of Ajzen's TPB model. We discuss the theoretical and managerial implications, and provide suggestions for future research.
Changing Global Business Environment and Challenging Policy Framework for Globalization of Korean SMEs / Ventures
  • - Ki-Hwan Kwon (Sangmyung University)
[Abstract]
Since mid 1970s Korean government has implemented and continued multifarious policy-based attempts in order to drive export-focused internationalization and globalization of Korean SMEs / ventures. As a result, those attempts have made positive contribution to the export enhancement and creation of employment in Korean economy. However, growing impact of Korean government¡¯s policy support on internationalization and globalization of SMEs / ventures has dwindled definitely and global business environment surrounding Korean SMEs / ventures has changed rapidly in these days. Therefore, this paper reviews substance and outcome of Korean government¡¯s erstwhile policies for internationalization and globalization of SMEs / ventures, inquires into recent environmental changes facing Korean SMEs / ventures, and suggests future direction of Korean government policy for internationalization and globalization of SMEs / ventures.
An Exploratory Study of the Role of Firms Residing in Gaesung Industrial Complex for Alleviating Tension between South and North Korea
  • - Yun-Ah Song (Chosun University)
  • - Ki-Hyun Ryu (KIDA)
  • - Jae-Eun Lee (Sunchon National University)
  • - Young-Soo Yang (Yonsei Business Research Institute)
[Abstract]
Recently the concerns and interests are arising about the uncertain future of development work in Gaesung Industrial Complex. The Gaesung Industrial Complex is known as the symbol of economic cooperation between South and North Korea. The purpose of this research is to focus on the role of residing firms in Gaesung Industrial Complex in reducing the tension between South and North Korea. In this research, business in Gaesung Industrial Complex, one form of economic cooperation between South and North Korea, is considered in both economic and political perspective. Also, after carefully analyzing the phenomenon of South Korean firms entering into Gaesung Industrial Complex theoretically, verification of deducted propositions is implemented by in-depth interviews with number of experts such as CEO from firms entered in Gaesung Industrial Complex, and a chairperson of trade promotion committee between South and North Korea in Korea Importers Association. Such research would provide theoretical and empirical implications on how South Korean firms entering Gaesung Industrial Complex have effect on alleviating tension between South and North Korea. In addition, implication of political measures would be provided as the role of South Korean government is considered in alleviating tension between South and North Korea.
Sustainable Revitalization of Traditional Markets Focusing on Governance Structure, Supporting Service System and Consumer Trust
  • - Chae-Un Lim (Sogang University)
[Abstract]
In Korea, there are about 1,500 traditional markets, formerly known as conventional markets, where individual merchants do business to make ends meet. Most of traditional markets have been on the rapid decline due to the sagging economy as well as changes in retail competition. Over the past decade, substantial amount of governmental support has been provided to turn around traditional markets, but to no avail.
This paper suggests that drastic improvements should be made in three areas in order to lead the traditional markets to regain competitiveness against powerful retail chains. They are governance structure, supporting services and consumer trust.
The biggest weakness of traditional markets is that store ownership is fragmented over hundreds of individuals, and thereby it is so hard to derive consensus among them. What is worse, three-fourth of merchants are tenants who have to pay fixed rent every month. Ironically, it is the store owner, not the tenant merchant who gains from the governmental support. We propose that the governance structure of traditional markets should turn into merchant-owned market corporation for sustainable revitalization.
Utilization of outside experts who provide consulting services for merchants at traditional markets should also be integrated and organized to enhance the quality and efficiency of their assistance. This paper proposes the introduction of market management firm structure comprising of outside experts who provide total solution services on a team basis for traditional markets and share profits from improved results.
The fundamental reason that many consumers do not shop at traditional markets lies in the lack of consumer trust over the quality, country-of-origin, price tag of the products that are sold by market merchants. We suggests that 100% customer satisfaction in the form of ¡®money-back¡¯ guarantee should be introduced to foster the business philosophy of honest and integrity among merchants at traditional markets.
An Empirical Study on the Financial Service Process of CGFs: Centered on Guarantee Beneficaiaries of Small Businesses
  • - Man-Su Kang (Korea Federation of Credit Guarantee Foundations)
  • - Sang-Kyu Park (Kangwon National University)
[Abstract]
The economy of South Korea has been continuously developed over the past decades under the government-led strategy and it opened the era of $1 trillion as the ninth nation in 2011. Such a dramatic growth of economy is not easy to be found in the world history. However, a combination of factors such as financial difficulties and stagnation in sales of SMEs interrupts further growth of Korean economy. Therefore, this study has been implemented by targeting Guarantee beneficiaries to examine how the quality of financial service of the Regional Credit Guarantee Foundation which has not ever been studied in the previous credit guarantee supporting analyses—that is, the quality of financial transaction support and management improvement support—impacts corporate performance and the satisfaction that the Guarantee beneficiaries recognize, and to be utilized as basic material to make policies of guarantee support for small companies and small business. The Regional Credit Guarantee Foundation has been established in each metropolitan city and province since 1996 in accordance with the provision of Article 32 of the Civil Law, and it has provided financial service through credit guarantee for small and micro businesses lacking collateral capacity. This study proves that financial service contributes to the corporate performance of guarantee beneficiaries, by intending for 1,873 guarantee beneficiaries of the Regional Credit Guarantee Foundation.
This study testifies that the quality of management improvement service has a positive relationship with corporate performance and satisfaction. If fact, it was shown that the quality of financial transaction service brings a direct impact on satisfaction and it bring an indirect impacts on corporate performance through satisfaction towards guarantee support system. From this perspective, and in-depth discussion on the application of this study and upcoming researches in the future would be necessary
Revitalizing Traditional Markets Using Co-Operatives
  • - Yong Jin Kim (Sogang University)
[Abstract]
Revitalizing traditional markets is recognized to be important for increasing employment, building local communities, developing local economies and cultures. However, traditional markets in Korea have lost their competitive advantage compared to discount stores, supermarkets, and convenience stores in terms of location, environment, brand image, quality, and promotion. This lack of competitiveness has caused many social and economic problems including unemployment, bankruptcy of small stores, and regional economy contraction, etc. Due to the importance of traditional markets for rebuilding of the regional economy, Korean government has invest considerable budgets in the projects for restructuring hardware (buildings and stores) and modernizing traditional markets. But the effect is known to be limited. In this study, I analyze problems that traditional markets are facing. I then propose alternative strategies drawn from the concept of co-operative applied to the problems. The transformation of traditional markets into co-operatives will help traditional markets reshape themselves into more competitive entities and overcome various risks and weaknesses by 1) increasing collaboration and building trust among merchants, 2) facilitating joint purchase and marketing among merchants, and 3) bringing economy of scale to them to utilize knowledge services such as management consulting design, and business planning. However, it is important to preemptively avoid risks involving the transformation of traditional markets to co-operatives and to plan alternatives.