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The Influence of Environmental Market Conditions on Strategy and Performance of Venture Firms
  • - Hwang Kyungyun (Chungnam National University)
[Abstract]
This study applies the environment-strategy-performance theoretical framework to investigate the effects of environmental market conditions on the strategy and performance of venture firms. The development of the research model is based on the empirical studies on the strategy literature. The data from the survey was analyzed using Partial Least Squares(PLS). The results from the empirical model suggest that product innovation differentiation strategy is affected by environmental uncertainty and heterogeneity. And, marketing differentiation strategy is enhanced by environment uncertainty and heterogeneity as well as industry growth. In addition, cost leadership strategy tend to be influence by heterogeneity and industry growth. Finally, venture firm's financial performance is effected by product innovation differentiation strategy and cost leadership strategy.
Empirical Analysis on the Value Chains of IT Clusters in Daedeok Valley
  • - Jibok Chung (Daejeon University)
  • - Sun Gun Kim (Daejeon University)
[Abstract]
The main objective of this study is to examine the structure and characteristics of an IT cluster in the Daedeok Valley through the value chains analysis advocated by Michael Porter. Empirically, we analyze the various flows of value chains in the region in the aspect of technology, information, researcher, and markets for procurement and sales. After surveying some selective firms in IT industries, we have found the following results based on rigorous statistical tests.
First, they have not yet established their value chains locally within the valley in a sufficient level. Rather, they have stronger linkages with business entities in the seoul metropolitan region in terms of marketing, material procurement, and manpower. Second, they have acquired their major technological inputs from local research institutions since their CEO had been spun off from the institutions. Third, a vertical enterprise approach might be recommended to reinforce the value chains in the Daedeok Valley.
A Study on Determinants of Business Start-ups in Silver Industry
  • - Sang Suk Lee (Kangnam University)
[Abstract]
This study aims to classifying the business start-up factors in silver industry and analyzing the impact to performance. To analyze the performance, Business start-up factors are classified into 4 factors(marketability, technological ability, profitability, management team). When all these factors are reclassified into the second step, each factor consists of 4 detailed factors.
The content of this study can be summarized as followings:
(1) For the starting of a silver small business, business start-up factors are classified by systematic approach.
(2) We analyzed the determinants of business start ups in silver industry which can be affected to management performance.
(3) Also, this study focuses on the influence of business start-up factors on the performance according to the type of entrepreneurship(that is, opportunistic or technical).
Results from statistics on regression analysis and testing for parallelism showed that the performance is highly affected by determinants of business start ups and statistically has significance between the two business types with management team factor.
An exploratory study on factors affecting the adoption of Collaborative Commerce in SMEs
  • - PilKoo Han (Korea University)
  • - ByoungHo Jun (Korea University)
  • - ByungGoo Kang (Korea University)
[Abstract]
There are several types of Inter-organizational cooperation such as outsourcing, strategic coalition and partnership. C-Commerce recently emerged as a new trend that enables higher profits with Inter-organizational cooperation and information sharing throughout the whole business processes such as procurement, design, logistics and sales. The primary objective of this paper is to examine the factors affecting the adoption of C-Commerce in SMEs that play a great role in national economy. According to the result, CEO's intention, organization's innovativeness, IS level of the organization, partnership with other organizations and industrial environment were found to affect the adoption of C-Commerce.
Using the Cumulative Voting for Small Investor Protection, Corporate Value, and Firm Characteristics
  • - Yun Sung Koh (Yonsei University)
  • - Hyun Han Shin (Yonsei University)
[Abstract]
This research aims to verify the availability of the cumulative voting system which was introduced by the business enterprise in order to protect the small investor. It also aims to verify the characteristics of such business enterprises.
The analysis of the influence of the small investor protection on the business value, through the cumulative voting, shows a positive relation to the firm value. Thus at the time of the induction many enterprises were reluctant to become involved because of the assumption that it would interfere with the effectiveness of management decision-making. But by verifying that the development of the corporate ownership structure through the small share holder protection has a positive influence on the business value, they identified the value of the induction of cumulative voting system.
After the characteristics of the enterprise which introduced cumulative voting were analyzed simultaneously in the form of univariate and multivariate analysis, the foreign and government investor share rates showed a positive relation to that of the induction of cumulative voting. From this it can be concluded that the foreign investor has a positive influence on the development of the ownership structure. And the government investor, as a result of a strong government policy through acts such as the small investor protection, also exerts a positive influence on the induction of the cumulative voting system. And as the small investor shows a positive relation to the cumulative voting system, the small investor themselves also support the induction of the cumulative voting system in order to protect their own rights.
Empirical Study on the Factors Affecting Korea technology based ventures performance : Comparison between IT and BT ventures
  • - Park Kyungsu (Hoseo University)
  • - Yang Dongwoo (Hoseo University)
[Abstract]
This paper attempts to identify variables which affect Korean technology based venture's performance in compares with IT and BT industries. Technology development strategy, the Characteristics of R&D Teams, Marketing Capability, Intellectual Capital managerial ability are included to generate variables for the empirical research. The results of this study show that, Technology development strategy, the Characteristics of R&D Teams, Marketing Capability, Intellectual Capital managerial ability are influence on the sales growth of Technology based venture in IT and BT industries. It also discusses some implications of Korea technology based venture's strategy and management.
Online and Offline Combined Business Model for e-Recruiting Agency: A Case Study of Scout Inc.
  • - Kim Youngsoo (Soongsil University)
  • - Hahm Yukun (Konkuk University)
[Abstract]
E-recruiting has impacted the existing job-recruiting market by enabling job seekers to access more transparent information on job posting, any time and any where. Major advantages cited for the successful adoption of e-recruiting methods include cost savings, efficiency, and convenience for both recruiter and job seekers. As most job posting agents in the market work on both online and offline, the balancing the two methods has become more critical for market intermediation. This case study of a job recruiting agent, Scout Inc. reveals that a new business trend of the offline and online combined business model emerges as online recruiting optimizes information search and sharing to complement offline job matching activities. We examine the nature and characteristics of the offline and online combined business model for job recruiting agency. This combined business model is characterized as differentiation of customer acquisition and maximization of matching capability as well as strengthened customer relationship, customization of recruiting services, and high quality brand.