[Abstract]
This study focuses on the collaborative new product development (NPD) process between large firms and small and medium-sized enterprises (SMEs). It provides two types of the NPD processes, and suggests key success factors for each type. Recent research shows that the importance of collaborative NPD is more growing because it can integrate and utilize the other firms' innovations. Collaboration in NPD and strategic alliances are very crucial in open innovation paradigm. This study carried out case analysis on 8 collaborative NPD processes between large firms and SMEs. There are two types of NPD processes, i) collaborative NPD for supply and procurement and ii) partnership NPD for new business development. The processes of collaborative NPD follow three stages: i) relationship building stage, ii) capability confirmation stage, and iii) product development stage. The processes of partnership NPD follow two stages: i) relationship building stage and ii) co-development stage.
Major activities and key success factors (KSFs) of SMEs for collaborative NPD are business opportunity identification, partner's needs identification, continuous relationship development, trust building, and technological development capability. Furthermore, major activities and KSFs of large firms for collaborative NPD are potential needs identification, supply firms' technological assesment capability, providing information/people/resources to supply firms, providing product test environment, and strategic will. In partnership NPD, major activities and KSFs are strategic/resources fits between partners, clear division of roles, active communication, and the sharing scheme for the business results obtained through partnership.
This study suggests government policy guidelines to promote collaborative and partnership NPD and to foster the benefits of mutual cooperation. Large firms and SMEs should utilize the opportunities of these collaborative NPD alliances. Government should provide policies for connecting demand-supply between large firms and SMEs, increasing SMEs' capabilities, supporting trust building between large firms and SMEs, and creating cooperative culture and environment.