[Abstract]
There was a beginnings of emergence change as so called smaller enterprises like a small size shape that was foundation tendency of around country including an advanced country by activation of global enterprise in 2000's. This influence intended to solve the economic difficulty and help of an unemployed person through offering of employment creation opportunity as a policy by government. And baby boom generation in 1955 to 1964 about 9millions has retired, leaving office early , early retirement and so on, small business become distinguished in foundation forms.
In academically after 2000's there were many studies which related small business foundation but they studied as regarded as the contents of success of foundation and failure. But market is gradually diversification according to globalism influence and standardization so market daily comes to raise the tendency of enterprise danger for unlimited competition system. In addition, gradually, customer impression, customer contend voice is higher and the enterprises aggravation burden is higher with a step. Also, traditional market is gradually robbed the position from the large size mart and outlet and so on.
Therefore small business enterprises had to grope for the new plan which could firmly keep their existing position with customer loyalty conviction through confidence construction of customer expansion and customer guarantee in order to market operation and market information for fitting customer leading. Especially, the customer loyalty and repurchase intention and continuous deal relationship became tendency which had to do positioning as the best entrepreneurship strengthening factor which had to pursue in the small business management.
This study was demonstrated as the analysis about function which was how could act with factor in repurchase intention and continuous deal relationship formation through further this confidence construction and, in the small business enterprises pursued entrepreneurship, enterprise's goal established and in the object of small business, how could influence the entrepreneurship improvement effect on small business enterprise at the market for customer impression and confidence construction of customer contend.
Through this study, after foundation and foundation trial and preparation, small business' entrepreneurship improvement factor was demonstratively analyzed through support policy, education, items, knowhow hereafter small business' foundation and education program assimilation and government's support policy understanding and practical use and kind service for customer, and customer control those concerned guideline role will be sufficiently equal to any task I conclude.