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학회지논문 목차 LIST |
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- Ho-Taek Yi (Keimyung University)
- Myoung-Gyun Jang (Sogang Business School)
- Chae-Un Lim (Sogang Business School)
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[논문다운받기]
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| The objective of this research is to find out the antecedents and consequences of SME manufacturers’ private label production in consumer package good industry. The authors adopted two different views, power-dependence view and marketing effectiveness view to explain this phenomenon and presented conceptual framework which integrated the major determinants of private label production. To verify the proposed research model and hypotheses, data were collected from 142 manufacturing companies. From power-dependence view, findings indicate that SME manufacturer’s private label production is strongly related to its dependence of a focal retailer and directly connected with trade fairness of a retailer and manufacturer’s specific investment. From marketing effectiveness view, unexpectedly, private label production is not related to its marketing performance. However, it connected with NPD capabilities and product cannibalization. The research implications, limitation and future research of these results are discussed. |
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- Sang-Hyun Kim (School of Management Yeungnam University)
- Young-Back Moon (GyeongBuk TechnoPark Foundation)
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[논문다운받기]
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| Recently, there has been increasing interests on market orientation, entrepreneurial orientation and intellectual capital as measures of competitiveness in innovation type SMEs. Innovation type SMEs are venture businesses and innovation enterprises. In spite of the increasing importance of innovation tupe SMEs, market orientation, entrepreneurial orientation and intellectual capital as measures of competitiveness, there was little research which verify empirically the relationships between market orientation, entrepreneurial orientation and intellectual capital. This research scrutinizes the effects of market orientation and entrepreneurial orientation on intellectual capital. Based on literature review, research model and hypotheses are developed and empirically tested. All 9 hypotheses are supported. Market orientation and entrepreneurial orientation have positive effects on human capital, structural capital and customer capital which compose intellectual capital. Human capital positively affects structural and customer capital, and structural capital positively affects customer capital. Discussions and implications are followed. |
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- Tae-moon Choi (Korea Knowledge Industry Foundation)
- Sung-Eui Cho (Gyeongsang National University)
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[논문다운받기]
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This study focuses on the relationships between the characteristics of the use of information technologies and managerial performance in technology-based start-up companies. Technology-based start-up companies, which is based on new technologies or technology based knowledge, can be defined as an enterprise that commercialize technological ideas. For this study, the purposes of the use of information technologies were categorized into cost reduction, innovation in management, marketing differentiation, improvement in organizational communication, and improvement in work, and the effects on managerial performance were examined. The results of analyses show that the use of information technologies contributes to the improvement of managerial performance even in technology start-up businesses. In particular, the uses of information technologies targeting on the purposes of innovation in management, marketing differentiation, improvement in organizational communication, and improvement in work in technology-based start-up companies positively affect managerial performance. In addition, the contributions of information technology use to managerial performance were partially different according to the sizes of companies. For small-sized companies, information technology use for the purpose of marketing differentiation, improvement in work, and cost reduction positively affected managerial performance while the use for marketing differentiation and innovation in management affected managerial performance in bigger sized companies. Information technology use for marketing differentiation played an important role for managerial performance in both categories of big and small companied. On the other hand, the use for the purpose of cost reduction didn't have much influence on managerial performance. It affected only financial performance in small sized companies. The results of this study explain that technology based start-up companies need to adopt information technologies on strategic consideration on pursuing goals through the use of information technologies.
This study is meaningful in that it dealt with information technology use in technology-based start-up companies which lack in many kinds of resources and have not been studied often on. However, there are two subjects that require further studies. First, the difference of the influence of information technology use in different industries within technology-based start-up companies need to be explored. Second, further study need to be performed on what kind of information technology use including specific system, software, hardware, network, internet, etc. can contribute to managerial performance in technology based start-up companies. |
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- Yoon-Bo Lee (Konkuk University)
- Wang-Jin Yoo (Konkuk University)
- Jong-Ook Lee (Shin-La In Korea)
- Dong-Joo Lee (Korea Small Business Institute)
- Hee-Chul Jung (Konkuk University)
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[논문다운받기]
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Recently the trend of world economy is making a transition from the regional economy to the global economy. This means that the enterprises of world are rushed into the era of the limitless competition through “the principle of the survival of the fittest.”
Now world economy is changing into one economy block over the border in the effect of free transfer of production element, the relaxation of tax․xtax-free barrier and the activity of global enterprises.
Therefore world trade is shifting from the simple type exporting domestic goods on foreign market the global type exporting the goods produced in the predominant region without division of domestic and foreign producing center into international market. To meet rapidly the needs of these environment transition, domestic enterprises should construct global management system which can produce and supply the goods meeting the needs of internationally various consumers through the optimal distribution of the limited management resources with the view of globalization.
Since 1980s, our country are faced with the limit of export-centered policy, because our major trading partner such as USA strengthened the import restrictions and weakened rapidly comparative advantage as the producing center. To cope with these environmental change, since the end of 1980s, our country initiated the globalization strategy of ‘overseas production → overseas sales’ by an overseas direct investment breaking from exported-centered globalization strategy of ‘domestic production → overseas sales.'
To cope actively with changes in the domestic management environment and the international economic environment, many medium and small companies are planning the advance into other countries or already did. In this overseas expansion of medium/small companies, China was the main target in the past ,but recently the advance to Vietnam is booming in the concept to China Plus One. This trend has been accelerated since there-establishment of diplomatic relationship with Vietnamin 1992. Investment into Vietnam, for its part, was concentrated in the materials industry such as textiles and clothing. Over half of Korean investment into each country goes into the manufacturing sector: the majority of investments into Vietnam is received by primary metals and textiles industries. The investment size to Vietnam creased 5times in latest 5years, and thus Vietnam has become the most preferable country of Korean companies.
But, the studies on the Korean companies in Vietnam are so scarce that the companies planning the advance into Vietnam or already advanced companies are suffering many difficulties in establishing the management strategy.
Vietnam’s economic freedom score is 51.3, making its economy the 136th freest in the 2012 Index. Its score is 0.3 point worse than last year, with a notable improvement in trade freedom counterbalanced by lower scores in government spending and monetary freedom. Vietnam is ranked 29th out of 41 countries in the Asia-Pacific region, and its overall score is lower than the world and regional averages.
The Vietnamese economy has registered annual growth rates averaging about 7 percent over the past five years. Capitalizing on its gradual integration into the global trade and investment system, the economy has been transforming itself into a more market-oriented economy. Reforms have included partial privatization of state-owned enterprises, liberalization of the trade regime, and increasing recognition of private property rights.
Nonetheless, institutional weaknesses undermine prospects for more sustained long-term economic development. The foundations of economic freedom remain fragile due to corruption and an inefficient judicial system that is vulnerable to political interference. The regulatory efficiency needed to develop a more dynamic entrepreneurial private sector has not been established.
Since the early 2000s, Vietnam has applied sequenced trade liberalisation, a two-track approach opening some sectors of the economy to international markets while protecting others. In July 2006, Vietnam d its intellectual property legislation to comply with TRIPS, and it became a member of the WTO on 11 January 2007. Vietnam is now one of Asia's most open economies : two-way trade was valued at around 160% of GDP in 2006, more than twice the contemporary ratio for China and over four times the ratio for India. Vietnam's chief trading partners include China, Japan, Australia, the ASEAN countries, the United States and Western Europe. In 2011, Vietnam's total international trade, including both exports and imports, was valued at approximately $200 billion.
As a result of several land reform measures, Vietnam has become a major exporter of agricultural products. It is now the world's largest producer of cashew nuts, with a one-third global share; the largest producer of black pepper, accounting for one-third of the world's market; and the second-largest rice exporter in the world, after Thailand. Vietnam has the highest proportion of land use for permanent crops -6.93%- of any nation in the Greater Mekong Subregion. Other primary exports include coffee, tea, rubber, and fishery products. However, agriculture's share of Vietnam's GDP has fallen in recent decades, declining from 42% in 1989 to 20% in 2006, as production in other sectors of the economy has risen.
The study is proposed a SWOT analysis method for the identification of environmental information and key environmental aspects. SWOT analysis is frequent used to simple methodology to choose marketing strategy in the enterprise. Also, SWOT analysis method is quick, accurate, and cheap thing. It discovers strength and weakness in the internal of the enterprise, and discovers opportunity and treatness in the outside of the enterprise. Next, opportunity is increased, Weakness is grows, opportunity apply for, and threat is avoid.
SWOT analysis of Shin-La In Korea results were as follows :
First, S-O strategy is to promote market diversification and preemption strategy through favorable market awareness and product innovation capabilities. Second, S-T strategy is to overcome the rising labor costs and logistics utilizing logistics synergies. Third, O-W strategy is to expand the domestic market and export market needs through production efficiency and cost reduction. Fourth, T-W strategy is to carve out hird-country export market through the company's marketing capabilities.
Through these management tasks and countermeasures of Korean companies in Vietnam, the management strategies for the future advance into Vietnam were suggested for companies and government as follows:
As the strategy for companies, the thorough provision and experience accumulation, the construction of effective communication channels and upbringing of middle managers, the construction of quality system in the company level, the enhancement of local procurement of raw materials, the promotion of localization strategy, and the ution of social responsibility to Vietnamese should be carried out to elevate the success probability.
This study is expected to be used as a basic data for small and medium companies planning the advance into Vietnam inclearly determining the advance purpose into Vietnaman the future direction of company. |
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- Maengsoo Kang (Sogang Business School Sogang University)
- Gunhee Lee (Sogang Business School Sogang University)
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[논문다운받기]
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Win-win growth among contracting companies and their subcontractors is a serious issue to keep competitiveness of supply chain. A lot of previous studies have argued that conglomerates utilize small and medium enterprises in Korea, and the government has set some policies to solve this problem. However, these studies and policies have only focused on the relationship between large corporate and their first vendors, but the problem induced by unfair trade conditions might be more severe among SMEs and their vendors than among large corporate and their first vendors.
In this research, we examine the effect of corporate size on win-win growth and investigate how serious win-win growth problem is among SMEs. However, it is challenging to evaluate the level of win-win growth for a company. We use an adjusted payment period as its proxy that is an account payable conversion period divided by (1-current asset ratio). After extracted the effect of profitability, financial stability, and default risk of certain firm, the adjusted payment period could represent a propensity for how fairly a contractor trade with their vendors. Furthermore, it can be estimated from financial statement, and it would be easily observable contrary to the current survey-based win-win index.
The quantile regression developed by Koenker and Bassett (1978) is an appropriate method to assess the effect of firm size on the adjusted payment period. Average payment period does not represent the propensity for win-win growth of a firm, but the fat-tail aspect of its conditional distribution could reveal the firm's willingness for win-win growth. While the OLS regression estimates only the conditional mean, the quantile regression could estimate robust conditional median and quantiles, and show the whole picture of the conditional distribution.
We collect 37,717 financial statements of three different industries-light manufacturing, heavy manufacturing, and construction - from 2006 to 2009 and default data from 2007 to 2010. Two consecutive financial statements incorporate with default information at the next year of the last financial statement. For example, if a firm has two consecutive financial statements of 2006 and 2007, its default data is in 2008.
The result shows that middle-sized companies might have serious unfair trading problem than large corporate that the government has focused on. For the light and heavy manufacturing industry, the firms with 10 billion Won in annual sales have fatter-tailed distribution than firms with more than 100 billion Won in annual sales. However, as annual sales are bigger, there seems to be more serious win-win growth problem in the construction industry. This finding suggests the followings; (1) the win-win growth issue is not only for the large corporate but also for the small and medium enterprises and policies should focus on the relationship among SMEs and their vendors, and (2) the government should establish a benchmark to evaluate win-win growth of middle-sized companies with their subcontractors. |
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