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학회지논문 목차 LIST |
아래논문중에서 주제 또는 초록보기를 클릭하시면 논문초록의 내용을 미리보기 하실수 있습니다 |
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- Woohyoung Kim (Agency for Traditional Market Administration)
- Hyun Kim (Small and Medium Business Administration)
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[논문다운받기]
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| This research focuses on the Korean government’s strategy for nurturing specialized markets to revitalize the traditional business district. After a Special Act for Nurturing Traditional Business District of parliament was enacted in 2004, the Korean government is pushing ahead with a project for nurturing public markets to support various types of markets by ing them according to a focus strategy. The public markets project, for which the government provides financial support and management consultants, aims to convert the local traditional business districts into modern-style supermarkets with up-to-date facilities, as traditional business districts are now less popular than their competitors, which include large discount stores. The research was conducted to analyze strategies for revitalizing traditional business districts looking particularly at problems with support, and the effects of government support. We carried out empirical analysis to verify how government-sponsored policy effects targeted local consumers. Empirical analysis indicates that of the nine ion variables used with regard to retail stores, five variables influence customer satisfaction significantly. In terms of so-called hardware, the presence of convenient transportation, parking facilities, modernized market facilities, and buildings have a positive influence on customer satisfaction. In terms of so-called software, the quality and price levels of products and the kindness of merchants influence customer satisfaction. We suggest that government-led sustainable traditional market support policies, which are aimed at the revitalization of local economies are very useful. |
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- Youngyoul You (Dept. of Small Business and Entrepreneurship Graduate School of Soongsil University)
- Ju Young Park (Department of Entrepreneurship and Small Business Soongsil University)
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[논문다운받기]
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| A shortage of suitable franchisee applicants has been identified by franchisors as a major hindrance to franchise sector growth in Australia and Korea. However, there has been little investigation into this issue within organizational choice research. This represents an important gap in the literature. To explore the issue of franchisee shortage it was first necessary to determine what prospective franchisees are seeking from franchisors. Prospective franchisees considered a return on investment, provision of training, and being their own boss as being the most important attributes that franchisors could provide. These findings also indicate that attendees saw trade shows as an important means of gathering franchising information. Further, respondent’s attributes generally aligned with what franchisors believed they supplied, and though possessing entrepreneurial tendencies, they desired ongoing support from franchisors. |
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- Soo Wook Kim (College of Business Administration Seoul National University)
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[논문다운받기]
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| In 2000s, Hyosung Groups currently holds the world 1st in tire cords, the world 2nd in spandex and the national 1st in heavy electric machine, and it is changing into ‘a global company’ through positive takeover (M&A) and construction of foreign production bases. Thus, it was judged that the success of Hyosung has a sufficient meaning for study subject from an aspect of mechanism theory. Accordingly, this study aims to discuss Hysung Trading Company’s strategy for diversification from an aspect of mechanism by subject, environment and resources. To accomplish this, Hyosung Corporation SER-M and Hyosung Corporation diversified practice were analyzed. 5 facors including future, national development, coefficient, technology and reliability are identified as Diversification mechanism of Hyosung Trading Company. As a result of analyzing the case of Hyosung’s diversification, it was confirmed that 3 types including (1) E>S>R, (2) E>R>S, (3) R>E>S were used. The common factor of those 3 types is that environment (E) comes before subject (S). That is, SER-M has a great implication in that it provides an important frame for analysis in deciding whether a company implements a diversification strategy or not. |
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- Young Eun Choi (School of Business Yonsei University)
- Il Im (School of Business Yonsei University)
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[논문다운받기]
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| Purendul Agricultural Cooperative Association (PACA) is a small firm that helps its member farmers by supporting their farming, packaging, and logistics of products. As of 2010, PACA is considering adopting an ERP system to improve its business processes. There are two options being considered; First option is adopting the ERP system developed by AFFiS (Agriculture Forestry Fisheries Information Service), a government funded firm. The second option is purchasing an ERP system from a major IT company. In this case, the advantages and disadvantages of those two options along with the issues specific to the agricultural industry when adopting an information system are discussed. |
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- Soo Wook Kim (College of Business Administration Seoul National University)
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[논문다운받기]
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In this study, we illustrate the siting strategy of service facilities via case study on Starbucks’ success in Korea market. Starbucks achieved to settle down new coffee culture in Korea and dominated home market, gradually expanding to nearby regions and eventually to all over the country. The paper regards Starbucks’ successful entry to the new market was possible due to the meticulous Siting Strategy, as Starbucks fulfilled ‘First Mover Strategy’ by securing the optimal business district along with the best location within this district.
This study underlines the location of firm’s first branch and illustrates how Starbucks achieved this via ‘Focused Destroy Strategy’. Also, main considerations for ing location are explained in detail. This paper then analyzes the characteristics of Starbucks’ location in Korea and specifically investigates Starbucks no.1 store in Myeongdong downtown to show what the first store means to the firm and how it influences the expansion or success of the firm. Finally, we discuss some future plans so that Starbucks can keep its competitive advantages over other coffee shops hence retain their customers. |
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