|
|
|
|
|
|
학회지논문 목차 LIST |
아래논문중에서 주제 또는 초록보기를 클릭하시면 논문초록의 내용을 미리보기 하실수 있습니다 |
|
 |
|
|
|
- Chul-Ho Cho (Kyung Hee University)
|
[논문다운받기]
|
|
|
 |
This study was designed to examine the casual relationships among purchase decision-making factors, initial trust, customer satisfaction, and re-purchase intention in medium and small size internet shopping mall. We applied structural equation model to test the hypotheses and research model.
As a result of this study, purchase decision-making factors excluding shopping mall image affect initial trust and customer satisfaction directly or indirectly and customer satisfaction affects both initial trust and re-purchase intention respectively and significantly. Also initial trust affects re-purchase intention significantly. Specifically, customer satisfaction was empirically confirmed as one of the important factors preceding initial trust and re-purchase intention in internet shopping mall. Therefore, this study shows that initial trust through the customer satisfaction is an important factor that internet commerce companies have to emphasize to raise customer loyalty and company performance. |
 |
|
|
|
|
|
- Lee Yoon Boo (Konkuk University)
- Chung-Jin Shim (Konkuk University)
- Kym Moon Hyun (Hankuk University of Foreign Studies)
- Lee Dong Joo (Korea small business Institute)
|
[논문다운받기]
|
|
|
|
This study analyzes the factors which have an effect on performance of policy funds in small and medium sized firms. In this study, we include satisfaction index of performance, aims, and process in policy funds and analyze relationship among them.
The sample consists of all support business of policy funds in Small Business Corporation in 2003. Questionnaire a business is utilized for analyzing the data. The result shows that the relevance of aims of the support of policy funds has a significant the explanatory power with regard to satisfaction of support process and conditions, indicating that the relevance of aims indirectly has an effect on performance. The relevance of aims has a significant the explanatory power with regard to business performance and technology performance, indicating that the relevance of aims directly has an effect on performance. Also, the satisfactory of a support process and support conditions positively has an effect on performance.
The analysis implies that not only outcome but also multiple performance indexes are utilized for increasing relevance of aims. The relevance of aims of policy established before ex post facto evaluation should be increased to satisfy the desired of small and medium sized firms.
|
|
|
|
|
|
|
- Jung-Wha Han (Hanyang University)
- Dong-Jin Yoon (Woosuk University)
|
[논문다운받기]
|
|
|
|
This study is to analyze those determinants of performance differences of Korean small and medium enterprise's investments in China and to suggest those successful strategies for sustaining growth in China based on 20 cases.
We have visited 42 Korean SME's subsidiaries in Shenyang, Tianjin, Qingdao and Shanghai in China from February 21 to March 6, 2005 and have interviewed CEO of those subsidiaries for about 2 hours to make each case. Among 40 cases we have selected 10 high- performer cases and 10 low-performer cases, and compare two groups in international experiences in China, technology capability, marketing capability, Chinese communication capability, local employee management capability, networking capability, and localization capability.
The result is that two groups are very different in international experiences, marketing capability, Chinese communication capability and localization capability among above seven determinants. For example, if a subsidiary has much experiences in China market and marketing capability, it's performance is better. To be a high performer in China, Korean SMEs have to enter China market gradually, to diversify its market, to communicate fluently in Chinese, and to increase local contents. |
|
|
|
|
|
|
- Hyun-jun Cho (Konkuk University)
- Mansoo Jee (KIEP)
|
[논문다운받기]
|
|
|
|
| This paper, using survey data for 298 Korean manufacturing firms invested in China, measured their performance of sales-profit ratio and analysed its determinants. Regression results show that firm's performance is positively related with ratio of domestic market sales, level of products, ratio of raw materials sourced from Korea, and length of operation. On the contrary, the investment-to-employee ratio has little relation with the performance; labor cost ratio, export ratio, and dummy variable for vendor of big Korean firms in China are negatively related to the performance. These results imply that capital- and technology-intensive Korean-invested firms in pursuit of Chinese domestic market have more chance to be profitable than labor intensive ones seeking cost-reductive and export-oriented production in China. So, it is recommended that China-bound investment from now on adopt Chinese market oriented business with higher value added production rather than the hitherto typical investment pattern, which has utilized Chinese low labor costs to produce ex-China market oriented goods. |
|
|
|
|
|
|
- Lee Dong-Hyun (The Catholic University of Korea)
|
[논문다운받기]
|
|
|
|
The purpose of this paper is to understand the barriers(conflict) and benefits(synergy)
which off-line player faces in e-transformation process, and to discuss how to solve the problems. Unlike pure on-line players, off-line players should deal with several conflicts and synergies related with organization design, core assets, and existing customer-base. For click-and-mortar strategy model, this paper suggests six concepts of conflicts and synergies such as organizational myopia, channel conflict, brand extension failure, organizational synergy, core asset leverage, and customer linkage. In the later part, the paper focuses on how Pulmuone can pursue the click-and-mortar strategy for creating sustainable competitive advantage and future growth. |
|
|
|
|
|
|
- Jai K. Kim (Hannam University)
- Sung Eun You (Hannam University)
|
[논문다운받기]
|
|
|
|
| ISO 14001 environmental management systems (EMS) has been widely spread all over the industry. A survey questionnaire was conducted for the 127 local manufacturing firms to evaluate motivations to adopt EMS by small and medium enterprises (SMEs), environmental(quality) management practices, benefits, perceived difficulties of implementing EMS specific to SMEs, and the need for government support to adopt EMS. Implications for environmental policy was suggested for EMS diffusion of the SMEs. |
|
|
|
|
|
|
- Chun Dal-Young (Chungbuk National University)
- Kwon Ju-Hyoung (Chungbuk National University)
|
[논문다운받기]
|
|
|
|
This study helps to understand the characteristics of business-to-
business (B2B) service quality in the high-tech industry. The major objective of this study is to investigate the relationships among the antecedents, B2B service quality, and consequences. Specifically, the antecedents were measured by technical quality and functional quality which is called Hierarchy Model(Nordic Model). Also, B2B service quality was measured by Dimension Model(Gap Model). The following results were shown using LISREL. First, in the technical quality, problem solving capability significantly affected B2B service quality but technology expertise and information did not. Second, in the functional quality, delivery had significant influence on B2B service quality but customer accessibility and flexibility did not. Third, the components of B2B service quality were manifested as reliability, responsiveness, and empathy different from traditional SERVQUAL. Fourth, B2B service quality significantly affected customer satisfaction and also customer satisfaction positively impacted on commitment. Finally, this paper presents several managerial implications for the high-tech firms.
|
|
|
|
|
|
|
- Sang-Pyo Kim (Jinju National University)
- Jin-Kyo Shin (Jinju National University)
|
[논문다운받기]
|
|
|
|
| The emerging paradox perspective on organizational effectiveness suggests that high performance requires the simultaneous mastery of seemingly contradictory or paradoxical organizational skills-decisiveness and reflectiveness, broad vision and attention to detail, and bold moves and incremental adjustment. Focusing on strategy-making processes, this paper explores how organizational capabilities of managing contradictions are acquired. From the extant literature on strategy-making processes five contradictory strategy-making modes are identified: Command, Symbolic, Rational, Transactive, Generative mode. Hypothesis that relates strategy-making processes to corporate performance, was tested with the data collected 178 Korean small and medium sized companies. The data supported the hypothesis: organizations which utilize the five strategy-making modes simultaneously showed better performance. |
|
|
|
|
|
중소기업연구
