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학회지논문 목차 LIST |
아래논문중에서 주제 또는 초록보기를 클릭하시면 논문초록의 내용을 미리보기 하실수 있습니다 |
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- Byung-Seop Yoon (University of Southern California)
- Hyeng-Keun Koo (서울대학교)
- Ki-Hwan Lee
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[논문다운받기]
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Utilizing IPO data in KOSDAQ between 1997 and 2000, this paper investigates the impact of both the offering price times and venture capitalists on the initial returns of KOSDAQ IPOs. The major results in this research are as follows:
Firstly, in the analysis of IPO firms that the offering price was above 8.2 times of par value, the IPOs of the venture capital backed-firms showed lower return than nonventure capital-backed IPOs. However, this difference is not significant statistically. This result demonstrates that venture capital-backed firms whose offering price times are more than 8.2 times of par value have not showed the empirical evidence on the certification role of venture capitalists.
Secondly, we examined the IPO firms that the offering price was below 8.2 times of par value, venture capital backed-IPOs showed less underpricing than nonventure capital backed-IPOs. The difference between two groups is significant statistically. This result shows that venture capital-backed firms whose offering price times are under 8.2 times of par value would have an empirical implication about the certification role of venture capitalists. Accordingly, it could imply that when investors evaluate enterprises, they reflect the information of the certification role of venture capitalists.
Finally, in the regression analysis, the estimated value of offering price times on the initial returns of IPOs was negative. The result of this analysis implies that the higher the offering price, the lower the early returns. |
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- Park Kyungdo (건국대학교)
- Hur Won-Moo
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[논문다운받기]
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| Since the financial crisis in East Asia, major construction companies have become dominant players in the Korean apartment market. Therefore, small and medium sized construction companies with relatively poor brand equity have experienced difficulties in competing with major ones. To overcome their weakness, small and medium sized companies make their own brands and started marketing activities aggressively including advertising through mass media. However, to overcome the current disadvantages compared to larger sized construction firms, the smaller construction firms should find a differentiated marketing strategy. We believe that the starting point of such strategic planning should be understanding the consumers and their needs. If the consumer needs of the small and medium sized construction firms are different from those of the larger sized firms, these differences should be used for the marketing strategy development. |
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- Bae Zong-Tae (경남정보대학)
- Cha Min-Seok (강남소상공인지원센터)
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[논문다운받기]
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The Korean Venture Management Review has published 104 papers to accommodate the requests from the field with many researchers' efforts for seven years since it started in 1998. This paper tries to reflect the research trend and prospect the future research in the division of entrepreneurship and venture management, based on a comparative content analysis of Korean and American Journals.
This paper divides research issues into 8 areas and research methods into 9 areas by studying the past researches. All the articles published in The Korean Venture Management Review (VMR) and Journal of Business Venturing (JBV) during the same period (1998-2004) are coded according to two criteria. The data are analyzed to show the research trends of two journal for the recent 7 years with graph, cross tabulation and content analysis.
There was no specialized research on the entrepreneur and the opportunity in The Korean Venture Management Review. The research has not resulted in distinctive theory of entrepreneurship. The research method was utilized for its easiness rather than its fruitfulness so that the cross-sectional surveys were prevalent. There was no research on opportunity in the globally representative journal, Journal of Business Venturing until 2003. However, it accommodate more researches using methods for theory building and testing causal relationship rather than simple cross-sectional surveys.
This paper analyzes the research trend of entrepreneurship and venture management in two journals and provides the direction for further researches. It has ten suggestions for research agendas and ten for the research methods. Entrepreneurship field is on the way of progressing to a distinctive and prospective domain of management that provides the relevant explanations and practices in the field. It is needed to change our research conditions and reorient research activities to achieve academic development considering the results and suggestions provided. |
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- Kwak WonSub (KAIST)
- Lee Jonggu (KAIST)
- Kim YeonJeong
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[논문다운받기]
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The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL.8 program.
Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor. |
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- Chung Dongduk (덕성여자대학교)
- Jo Hyungrae
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[논문다운받기]
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The main focus of this study is to figure out how to organize the R&D/ marketing interface especially in the case of the discontinuous innovation.
In doing this, hypotheses about the contingent relationships were developed and research model was derived according to the research design. And the data of 352 innovation projects of the INNO-BIZ firms was collected and analyzed. INNO-BIZ firm is an innovation-oriented firm which is chosen by Korean government through the innovation evaluation process.
The major findings of this study were as follows :
First, in the cases of discontinuous innovation projects, the degree of needs of R&D/ marketing interface were greater than in those of continuous innovations. Second, the influences of the fitness of R&D/ marketing interface was significantly related to the innovation performance in all aspects of performance indicators. Third, the innovation pattern itself was related to the innovation performances. In specific, discontinuous innovations were more correlated to the learning effects and product innovativeness than continuous innovations and continuous innovations were more correlated to the managerial aspects of innovation performances like project cost or time than discontinuous innovations. Fourth, the moderating effects of innovation patter on the relationships between fitness of R&D/ marketing interface and innovation performances were not found significantly.
The contribution of the study is to make an efforts of investigating the contingent relationships including R&D/ marketing interfaces especially in the discontinuous innovations. In terms of practice, the findings implies that the emphasis on the R&D/ marketing interfaces should be differentiated according to the strategic goals and innovation patterns. Also, the findings say that more research efforts which deals with the refined research models is needed in the area of discontinuous innovations in order to achieve important implications to help both develop discontinuous innovations more than before and give an effective way of project management. |
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- Hyun-bong Yang (기은경제연구소)
- Jong-bok Park (기은경제연구소)
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[논문다운받기]
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The Purposes of this study are to examine the Hongreung Venture Valley established in December 2000, which ranges over the region of Seongbuk-gu and Dongdaemun-gu, and to analyze the 123 firms incubated in the 7 technology business incubators located in the Hongreung Venture Valley (HVV) through the survey, and further to suggest the policies for venture firms in order to speed up the evolution of innovative cluster.
The result of analysis shows that the composition of venture firms (VFs) in the area of new industry doubles that in the conventional area; VFs among the firms outnumber the rest of them (ROT) with the regard of challenging early-stage product development with creative technology; VFs put the competitive advantage in the quality and performance rather than the price, contrary to ROT; VFs pursue the triple helix cooperation in R&D more actively; then as a result, VFs create higher profit and job opportunity than ROT.
Therefore, the core strategies for promoting HVV lead to constructing the infrastructure for creating technological breakthrough by VFs and to stabilizing fund-raise for VFs. The Seoul city as an innovative cluster facilitator, is recommended to put an emphasis on stimulating the supporting system of commercializing fundamental technology through technology transfer and the triple helix cooperation. |
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