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| This study identifies strategic choices a firm can make, and examines their effectiveness in influencing machinery user's repurchase intentions in the globalizing Korean machinery and equipment market. The analysis is based on a survey of 103 medium-and-small business enterprises which are users of machinery and equipment manufactured in at least one of four countries, i.e., Korea, US, Japan, and Germany. The results highlight the impact of non-price competitiveness of the machinery on the user's repurchase intention. Some suggestions are made to improve the competitiveness of the machinery and equipment produced by Korean manufactures. |
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중소기업연구
