This study is based on the state of arts in venture firm ethics. There is few research which reflects some of the uniqueness of venture firm. A review of the existing literature on ethics in venture firms demonstrates the lack of appropriate research, so that to date we can not draw firm conclusions in relation to venture firm ethics. This study surveys the exiting research in venture firm ethics, examines the kinds of ethical dilemmas venture firms confront, identifies major research issues, and discusses possible agenda for future research in relation to four dimensions of ethics research-normative, descriptive, theory-building, and prescriptive dimensions.

Evolving globalization trends and consumer lifestyle during recent years have resulted in major changes in the dining behavior of Korean families. This paper introduces the case of Lotteria which takes the initiative in competing with global no.1 Mcdonalds by Korean tastes and Korean management style under dynamic environment. Especially, this paper focus on the analysis of franchise marketing strategies of Lotteria differentiated from Mcdonalds.
Lotteria had tried to find the mismatches between franchise marketing strategies of Mcdonalds and needs of both Korean consumers and franchisees. Finally Lotteria found mismatches in several fields, such as, hamburger taste, marketing strategies, and franchise format.
With these knowledges, Lotteria tried to make hamburger taste Korean tastes and differentiated its marketing strategies from Mcdonalds. In addition to that, Lotteria adopted direct franchise system in order to meet the Korean franchisee’s needs. As a result, Lotteria goes in advance of sales, number of franchisees, and brand power in comparison with Mcdonalds.
Well-being trends, however, make consumer’s attitude to fast food including hamburger deteriorated. Moreover deep economic slump and counteractions of competitors make Lotteria face new challenges.

Nowadays, ‘Ubiquitous’ related studies are booming in the IT industry. Most of the previous studies mainly have been focused on the technical aspects of Ubiquitous Service. However, empirical studies emphasizing on market aspects of Ubiquitous Service have not researched much so far. Thus, the major purpose of this study is to identify the acceptance factors of Ubiquitous Application Service to influence on purchase intention of customers.
Specifically, this study aims to drive critical success factors of Ubiquitous Application Service which is called “Wireless Electric Power Saving System (WEPS)” using Technology Acceptance Model. The structural equation modeling using LIS REL was employed to verify the proposed research hypotheses based upon 184 corporate data.
The results showed that the major acceptance factors of Ubiquitous Application Service were found out as concentration, innovation, connectivity, intelligence, compatibility, and initial investment cost & management cost. Also, the statistical analysis showed that concentration, intelligence, and compatibility affected the perceived ease of use of Ubiquitous Application Service. On the other hand, only intelligence and the perceived ease of use significantly influenced on perceived usefulness. Finally, perceived usefulness is significantly related to purchase intention of Ubiquitous Application Service.
In sum, this study suggests the ways how the acceptance factors of WEPS have influenced on users’ purchase intention and the managerial implications of marketing strategies of Ubiquitous Application Service.

This paper examines the differences of technological innovation activities and business performances between the SMEs certified by Korean government as ‘innovative SMEs’ and the other SMEs. Based on the three independent large sample data sets, a series of empirical tests revealed the following results：1) the innovative SMEs have produced more innovation outputs in terms of patents and new products than the other SMEs, 2) even though the results are not consistent across the three data sets, the level of innovation investments measured by R&D expenses and R&D personnel is higher in innovative SMEs than in the other SMEs, 3) however, business performances of profit and sales growth are not significantly different between the two groups. This results could indicate that the existing process to certify innovative SMEs is not effective for selecting SMEs with sufficient innovation capability or the government has not provided relevant supports for the certified SMEs to produce business performance. Finally this paper suggests some policy implications to support innovative SMEs.

This study investigates the formation and growth period of venture industry and the process of adjustment in terms of venture industry policy. The Korean government execute the industrial policy to promote venture firms because venture firms have the socioeconomic significance which is characteristically different from existing small businesses. Until 1995, venture industry policy in Korea was that it supported small business enterprises in the vulnerable industrial structure. However, with the industrial restructuring through the development of information and telecommunication industry and the IMF financial crisis in the 1990s, venture industry grew rapidly with the government support and Internet boom in Korea.
Venture industry in Korea shows the following patterns. First, starting a venture firm and its growth have stronger relations with the price index of stocks than the promotion policy of the government. Second, the weaker the government's policy against IPO markets, the more venture capital investment increases in the early stage. Third, regardless of stagnation of IPO markets, an excess of venture capitalists’ financial resources leads the increase of investment in the later stage. Fourth, the IPO index and the earing rate of venture capital presents negative relations in a sequential manner.
After venture bubbles, venture industry in Korea shows the following phenomena. First, after the stock market crash, the number of newly founded and certified venture firms have been decreasing steadily for a long time. It presents a structural pattern, which is not a temporary phenomenon. Second, after the stock market crash, investment of venture capital is constantly being conservative. This leads the contraction of the inflow of private funds into venture capital. Finally, KOSDAQ has nevertheless been developing as a stock market, specialized for venture industry.

Flat screen TV market began its growth with the introduction of projection TV’s in the year 2000. By 2004, the PDP TV market began taking off while the sales of LCD TV’s began to pick up only by 2006 due to its higher price.
With a nickname of the ‘Time Machine TV’, the first flat screen TV’s with the HDR(Hard Disk Recorder) function was first introduced by LG Electronics in 2005. By the first quarter of 2006, 56% of all large screen(over 40”) Xcanvas br TV’s sold were Time Machine TV’s. With such results, Time Machine TV line was quickly becoming the core product line of LG Electronics’ TV division.
In order to allocate their marketing expenditures more effectively, the Marketing Team identified 5 customer segments out of which they decided to target the “entertainment function seeker” segment as their primary target the “aesthetics seeker” segment as their secondary target. Based on this targeting strategy, LG then designed an appropriate positioning strategy consisting of pricing distribution strategies that were consistent with the Time Machine concept.
While the Time Machine TV was the flagship model supporting the Xcanvas br name, LG was still experiencing low br awareness. Samsung had adopted the “PAVV” br name when they were introducing the 42-inch projection TV in 1998. On the other h, LG’s Xcanvas br name was introduced 1.8 years later. With such a time lag compared to PAVV, LG decided to compensate the low awareness by utilizing the 2006 World Cup in Germany. They invested heavily on advertising with the message that consumers needed Xcanvas to really enjoy the World Cup games in high definition clarity. In the process they created the new word, “Xcanvas-hada” that successfully caught the attention of the market. By the end of 2006, amidst the fierce competition with Samsung’s PAVV, the relative market share had narrowed to 51：49 for PDP TV’s 49：51 for LCD TV’s.
Compared to PAVV, the Xcanvas br currently emphasizes performance/function more than design. Furthermore, while PAVV portrays a traditional luxury image, Xcanvas is more young modern. It is priced above PAVV picture quality is evaluated by the market as being similar. Under these circumstances, the managers of Xcanvas are contemplating on how the positioning concept must evolve in the future, what should be their competitive advantage, how the competition can be kept at bay.

This study explores factors influencing the performance of Korean venture companies. We proposed that high levels of entrepreneurial orientation, technological capabilities, external networks, and the degree of internationalization are positively related to venture performance. Based on the data of 83 Korean venture firms listed on KOSDAQ, the results from the linear regression analysis give partial support for our hypotheses. We found that entrepreneurial orientation and external networks have positive impact on venture performance. However, the results indicated no main effect of technological capabilities and the degree of internationalization on firm performance.