[Abstract]
We examine the effect on firm value (Tobin¡¯s Q) of donation expenses for KOSDAQ-listed companies that incur losses or whose sales consecutively decrease. We also investigate the influence of donation expenses on firm value not from the viewpoint of improvement of the company image, but from the viewpoint of managers¡¯ pursuit of personal benefit.
We use data from firms listed on the KOSDAQ, which are mostly small and medium-sized enterprises (SMEs). Due to their weaker financial structure than those of major companies, SMEs are relatively less likely to make uncompensated donations that are irrelevant to their own businesses for the purpose of advertisement. In addition, SMEs in which sales decrease or that incur business losses may be having financial difficulty; in this situation, donations may be made either for the purpose of fulfilling corporate social responsibility, or for improvement of the company image. Therefore, when financially weak SMEs make donations despite their unstable business situation, they may do so for the purpose of pursuing managers¡¯ personal interests. Hence, in this study, we analyze the relation between the ratio of donations to sales and firm value for KOSDAQ-listed companies that record losses, and we also investigate the relationship between the ratio of donations to sales and firm value of companies in which sales are decreasing.
Our empirical results show that the ratios between losses incurred and annual donation expenses is significant and negative. Thus, as the amount of the donation increases, firm value decreases. By contrast, the ratio between donation expenses and sales is significant and positive (+). Hence, corporate donations made by profit-generating companies affect firm value positively (+), but donations made by companies incurring loss affect firm value negatively. In addition, in companies that record decreasing sales for two consecutive years, the relationship between corporate donations and firm value is significantly negative. Therefore, donations made by companies with consecutively decreasing sales are evaluated negatively in the market.
This paper has two contributions. First, this study proved that donation expenses of KOSDAQ-listed companies incurring losses and those with decreasing sales, many of which are SMEs, have a negative (-) signaling effect on firm value. Second, this study also proved that among SMEs with low business status, managers may make donations as a method of pursuing their own personal profit.